Starbucks

SOCIAL MEDIA:


Facebook: https://www.facebook.com/Starbucks
28,978,574 LIKES

February 29 (via FB): "Is it your birthday today? We'd like to wish you a very Happy Leap Day Birthday! See you in another 4 years" - Generated: 9,478 "likes", 425 
comments", and 193 "shares".




Twitter: http://twitter.com/#!/starbucks
2,186,448 FOLLOWERS

DennisCrescentFresh ‏ @CrescentFreshly 

Found a piece of plastic in my drink... considering litigation@starbucks

 from Philadelphia, PA

Starbucks Coffee ‏ @Starbucks

• Close

@CrescentFreshly I'm so sorry to read this! Please email twittercustomerservice@starbucks.com w/details – we’d like to make this right!

4:01 PM - 2 Mar 12 via CoTweet · Details

Youtube:http://www.youtube.com/user/starbucks?ob=4
12,935 SUBSCRIBERS

Valentines day commercial:

Myspace: http://www.myspace.com/starbucks
42,022 FRIENDS

Commercial:


IN-STORE INTERACTION: University Mall- Davis, CA


Employee: Cashier (1st contact): "Good morning, what can I get for you this morning? Our newest flavor is "the cinnamon dolce frappacino"

Decor: Lounge chairs, wooden coffee tables, jazz music, red/white walls

Client's response: "It is a bit crowded here, but it is a great place to study. It is not too quiet and you will always run into someone you know"

Welcome

What is social media?
Social media are web-based technology that is used to turn communication into interactive dialogue

Why is social media a vital impact in today's society?
Information travels at the speed of light through the web. The use of social media to advertise businesses helps attracts thousands of consumers and a rapid speed.


Who are social media?
The include popular channels such as: Facebook, Twitter, Youtube, Myspace, Yelp, etc

Purpose of this project:
I seek to answer the following questions-
1) How do restaurants use social media to interact and engage their clienteles?
2) How similar or different are the interactions via web and in person?