SOCIAL MEDIA:
Facebook: https://www.facebook.com/Starbucks
28,978,574 LIKES
February 29 (via FB): "Is it your birthday today? We'd like to wish you a very Happy Leap Day Birthday! See you in another 4 years" - Generated: 9,478 "likes", 425
comments", and 193 "shares".
Twitter: http://twitter.com/#!/starbucks
2,186,448 FOLLOWERS
Found a piece of plastic in my drink... considering litigation@starbucks
Starbucks Coffee Youtube:http://www.youtube.com/user/starbucks?ob=4
12,935 SUBSCRIBERS
Valentines day commercial:
Myspace: http://www.myspace.com/starbucks
42,022 FRIENDS
Commercial:
IN-STORE INTERACTION: University Mall- Davis, CA
Employee: Cashier (1st contact): "Good morning, what can I get for you this morning? Our newest flavor is "the cinnamon dolce frappacino"
Decor: Lounge chairs, wooden coffee tables, jazz music, red/white walls
Client's response: "It is a bit crowded here, but it is a great place to study. It is not too quiet and you will always run into someone you know"
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