A fire in the stomach:: February 2012

Saturday, February 25, 2012

Sugar Daddies

SOCIAL MEDIA:

Facebook: https://www.facebook.com/pages/Sugar-Daddies/224433867585264
182 LIKES

‎$2 Cupcakes all day today! New flavors include Strawberry Angel Food Cake and Nutella!

Twitter: http://twitter.com/#!/daviscreamery
53 FOLLOWERS

This is just for our loyal followers. Mention Twitter & get a cookie for just 25 cents with your purchase of any size ice cream till 5pm!!!

Davis Creamery ‏ @daviscreamery

Come join us today and every Friday for "Happy Hour" from 4pm-7pm. All milkshakes are only $3.50!

IN-STORE INTERACTION:

Employee:

Decor:

Client's response:

Monday, February 20, 2012

Sprinkles Cupcake

SOCIAL MEDIA:

Facebook: https://www.facebook.com/sprinkles
333,168 LIKES

Sprinkles Cupcakes

10 hours ago

24-Hour Sprinkles is now dispensing freshly baked cupcakes in Beverly Hills! Swing by to see the world's first Cupcake ATM in action!

9635 South Santa Monica Boulevard, Beverly Hills, California 90210

Twitter: http://twitter.com/#!/sprinkles

78,740 FOLLOWERS

Sprinkles Cupcakes ‏ @sprinkles

Celebrate an extra day of cupcakes! The first 50 people to whisper “Leap Day” receive a free black & white!

Sprinkles Cupcakes ‏ @sprinkles

Classic debate: milk vs. dark chocolate? The first 50 people to whisper “fudgy” at each Sprinkles receive a free milk chocolate!

Myspace: http://www.myspace.com/sprinklescupcakes
2,274 FRIENDS

Entertainment:
Candace Nelson (Founder of Sprinkles Cupcakes) as a judge on Food Network- Cupcake Wars

IN-STORE INTERACTION:

Employee:

Decor:

Client's response:

Friday, February 10, 2012

Starbucks

SOCIAL MEDIA:

Facebook: https://www.facebook.com/Starbucks
28,978,574 LIKES

February 29 (via FB): "Is it your birthday today? We'd like to wish you a very Happy Leap Day Birthday! See you in another 4 years" - Generated: 9,478 "likes", 425
comments", and 193 "shares".

Twitter: http://twitter.com/#!/starbucks
2,186,448 FOLLOWERS

Youtube:http://www.youtube.com/user/starbucks?ob=4
12,935 SUBSCRIBERS

Valentines day commercial:

Myspace: http://www.myspace.com/starbucks
42,022 FRIENDS

Commercial:

IN-STORE INTERACTION: University Mall- Davis, CA

Employee: Cashier (1st contact): "Good morning, what can I get for you this morning? Our newest flavor is "the cinnamon dolce frappacino"

Decor: Lounge chairs, wooden coffee tables, jazz music, red/white walls

Client's response: "It is a bit crowded here, but it is a great place to study. It is not too quiet and you will always run into someone you know"